How to Write a Listing Description
- Brooke Dudley
- May 21
- 10 min read
Updated: Jun 3
When buyers (and their agents) browse online real estate listings, professional photos are what catch their eye first. But it’s the listing description that truly tells the story of the property. A well-crafted listing description is a vital part of real estate marketing, helping your property stand out in a crowded market. It’s not just for online listings- this description can also appear on flyers, social media posts, open house materials, and more.
Whether you’re selling your property, leasing your land, or simply ensuring your agent has written an effective description, understanding the elements of a great real estate listing can make all the difference. Here's what you need to know to showcase your property at its best on LandApp's marketplace.
How to Write a Listing Description
Writing a compelling listing description is key to grabbing the attention of potential buyers or renters. A well-crafted description not only highlights the most attractive features of your property but also paints a picture that helps readers envision themselves on the land. By following a few essential tips, you can create a description that stands out and drives more interest in your listing.
Start with an Attention-Grabbing Headline
Your headline is the first thing potential buyers will see, so make it count. Use descriptive language to highlight a unique feature of your property, such as “Breathtaking Mountain Views,” “Charming Downtown Bungalow,” or “Spacious Farmland with Endless Potential.” Keep it concise yet compelling to spark interest and encourage readers to learn more about your listing.
Write an Engaging Opening Statement
Your opening statement should immediately answer the buyer’s question: “What am I looking at?” It’s your opportunity to capture attention and give buyers a compelling reason to keep reading. This is also the perfect spot to highlight the property's acreage and standout features that didn’t make it into the headline, but are sure to impress. Here are a few examples:
"Excellent 46.51-acre hunting and timber investment property located in Southeast Georgia offering easy access and long-term value."
"Experience the best of Dallas living in this spacious single-family home, blending modern amenities with timeless architectural charm in a prime location."
"Enjoy the comfort of a single-family lifestyle in this recently renovated tri-level townhome near Sandersville that offers all the benefits without the upkeep."
"Ready to enjoy lakefront life? Check out this cleared 1.5-acre residential lot in Soap Creek, ready to build your dream home."
A strong opening statement for a listing should highlight features that set your property apart. Focus on what buyers value most, like acreage, renovations, proximity to amenities, or unique zoning. Include details such as “2,500 square feet,” “custom-built kitchen with granite countertops,” or “just 10 minutes from downtown” to help readers visualize the property and see its value in a competitive market.
When writing real estate listings, emphasize standout features that catch attention right away. Mention convenient parking, like a double garage, or outdoor highlights such as landscaped yards, private backyards, or patios. Showcase stunning views or desirable locations, such as lakefront or mountain settings. Proximity to transit, updated kitchens, and flexible layouts with room for expansion are also key selling points.
Write a Detailed Description
After crafting an opening statement that highlights your property's key features, it's time to write a detailed description. The property description is your opportunity to showcase all the features that make your home stand out, from square footage and lot size to location and upgrades. However, try to avoid simply listing details- use engaging, descriptive language to bring these features to life. Highlight what makes your property unique in a way that captures buyers' attention and sparks their curiosity, encouraging them to schedule a tour. As the owner, you have the advantage of sharing a personal perspective, allowing you to tell a compelling story about what makes your property truly special.
Include a Call to Action
A call to action is the final line in your description that guides buyers on their next step. For example: "Don't miss out on this stunning home- schedule a private tour today!" Or, "This prime agricultural property won’t stay on the market for long- book your showing now before it’s gone!"
Add Photos & Videos
High-quality photos and videos are essential components of any successful real estate listing. They provide potential buyers with a visual representation of the property, allowing them to form a strong first impression before stepping foot inside. Professional images highlight key features, such as spacious interiors, modern finishes, or breathtaking views, making the property stand out in a competitive market.
Videos take this a step further by offering dynamic, immersive experiences that bring the listing to life. Virtual tours or walk-through videos can showcase the flow of the home, helping buyers visualize themselves in the space. Whether it's the cozy ambiance of the living room or the functionality of the kitchen, visuals create an emotional connection that words alone cannot achieve. Investing in professional photography and videography maximizes the appeal of your listing, attracting more serious buyers and increasing the chances of a quicker sale.
Best Practices for Writing Land for Lease Descriptions
Landowners and real estate professionals can use LandApp’s marketplace to list properties for lease, whether for renewable energy projects, data centers, recreation, agriculture, or carbon credits. To help you create compelling listings, here are some tips for crafting effective property descriptions on LandApp:
Renewable Energy & Data Centers
When listing your land for lease on LandApp's marketplace for renewable energy projects like solar panels or wind farms, it's crucial to highlight key details in your description. Include factors such as buildable acreage and proximity to transmission lines or substations, as these are essential for renewable energy developers browsing the platform. Developers use LandApp to locate suitable land and connect with landowners, so providing this information ensures your listing stands out and attracts serious offers.
Additionally, if your property has unique features or updates not reflected on LandApp's maps or data, make sure to mention them. For example, if the platform's map shows your property as forested but the trees have been timbered, clarify this in your listing. Taking the time to include these critical details can significantly enhance the appeal of your property to potential developers.
Agricultural Land for Lease
The key aspects of water sources for farmers are accessibility and reliability. Useful details include makes and models of water pumps, sizes of existing water lines (pipe diameter and length), and descriptions of other water infrastructure such as wells, springs, hydrants, or spigots. If old irrigation systems could be redeveloped or renovated, include that information too. If you don’t know the details, a note like “irrigation equipment is available” works as well.
Some properties have “farm infrastructure,” while others are just “raw” land. Depending on the farmer’s needs, either could be suitable. For many farmers, infrastructure is critical to success. Farmers should assess farm buildings, structures, and infrastructure like fencing, roadways, and parking areas. Include details like approximate size, past and current uses, condition, and whether buildings have power and/or water. Farmers are especially interested in how many animals the structures can house and space available for sorting, packing, equipment storage, or other activities. Be concise but provide meaningful capacity details.
Describe housing on the property, including the number of bedrooms, bathrooms, recent renovations, and needed improvements. Also, list any equipment or machinery available for sale, lease, or use, noting their condition and any repairs or maintenance required to make them functional.
Recreational Land for Lease
When creating a listing for recreational land for lease, it’s essential to provide detailed and enticing information that appeals to potential tenants. Begin by highlighting the unique features of the property, such as lakes, trails, forests, or open fields, and how these elements make it suitable for recreational activities like hunting, fishing, camping, or hiking. Be specific about the size of the land and its location, including nearby landmarks, accessibility, and proximity to towns or popular destinations.
Additionally, outline any amenities or improvements that come with the property, such as cabins, fire pits, parking areas, or maintained paths. If the land is zoned for specific uses, be transparent about the permitted activities. Include high-quality photos that showcase both the landscape and its key features, and if possible, provide seasonal perspectives to highlight the property year-round. Don't forget to mention lease terms, pricing, and any special requirements to make the process more straightforward for interested individuals. Clear and engaging descriptions will significantly increase interest and help find the right tenants for the property.
Land for Lease for Carbon Credits
When listing land for lease for carbon credits, it’s important to provide comprehensive and transparent details to attract the right lessees. Be sure to clearly outline any conservation easements or legal restrictions associated with the property. Easements should be included in the listing as they often play a crucial role in determining how the land can be used and what types of activities are allowed.
Additionally, specify any active or planned uses for the property, including agricultural practices, reforestation efforts, or any tree-planting initiatives. Highlighting existing or future tree planting activities is particularly valuable, as they directly contribute to carbon sequestration and can impact the land's appeal for carbon credit projects. Providing detailed information ensures potential lessees understand the scope of opportunities and restrictions, fostering a transparent and successful leasing process.
How to Use AI to Write a Listing Description
AI can revolutionize the process of writing a listing description by providing efficiency, creativity, and accuracy. Using advanced natural language processing algorithms, AI tools can analyze key details about a property or project and transform them into compelling descriptions that highlight the most appealing features. For instance, AI can emphasize unique selling points, such as eco-friendly initiatives or high-value amenities, while tailoring the tone and language to the target audience. Additionally, AI tools can ensure grammatical precision and consistent formatting, saving time and simplifying the writing process.
A free tool that property owners and real estate professionals can use to write compelling listing descriptions is ChatGPT. Simply provide ChatGPT or another AI tool of your choice with the property's features and details and ask it to 'turn this into an engaging listing description.' By leveraging AI, property listings can become more engaging and informative, increasing their effectiveness in attracting the right audience.
Listing Tips for Government Agencies
Government agencies can list available land for lease on LandApp's marketplace completely free of charge. Listings should include details about any past or planned uses for the property to provide potential lessees with valuable context. LandApp's platform is also designed to support a variety of procurement processes, such as RFPs, public auctions, and managed bids- simply specify the applicable process in the listing description. Remember to update your listing on LandApp if the property has been leased or sold, either through the platform or elsewhere.
Great Listing Description Examples
Creating an effective listing description is key to attracting the right audience and ensuring a successful lease or sale. A well-crafted description provides clear and concise information about the property while highlighting its unique features. Below are some examples of great listing descriptions to inspire your own.
Renewable Energy Leases: This prime 37-acre piece of land is a solar developer’s dream. Fully cleared of trees and completely flat, the property is ready for immediate development with minimal prep work. It's ideally situated directly adjacent to a transmission line and just 2 miles from a substation, offering an excellent opportunity to streamline interconnection and reduce infrastructure costs. With unobstructed sunlight and no shading, the site is perfectly positioned for maximum solar exposure. Located in a high-demand area for renewable energy, this property offers a low-risk, high-reward opportunity for solar development.
Hunting/ Recreational Property: Welcome to a hunter’s paradise in Vermilion County, Indiana – where trophy whitetail bucks are more than a dream, they’re your reality! This incredible property, nestled among expansive tracts of timber, offers unmatched hunting opportunities year after year. With 56 acres of tillable land perfect for deer plots, this slice of land is a true deer magnet, boasting an impressive deer density that will excite any hunter. Imagine creating irresistible food plots to attract even more massive bucks by closing off the backside – the potential is endless! But this property isn’t just for hunters. Spanning over 70 versatile acres with 56 acres of premium tillable ground, it’s perfect for expanding your agricultural ventures or even building your dream home surrounded by nature’s beauty. Whether you’re chasing big bucks, growing crops, or seeking a peaceful escape, this is your chance to own a truly extraordinary piece of land. Don’t let it slip away!
Home for Sale: Tucked away in Charleston’s iconic South of Broad neighborhood, this historic treasure is the perfect blend of Southern charm and modern elegance. With 4 bedrooms and 3 bathrooms, this beautifully maintained home is a harmonious mix of timeless architecture and contemporary comfort. Picture yourself unwinding on the expansive front porch, soaking in the tranquility of the quiet, tree-lined street. Inside, original hardwood floors, soaring ceilings, and intricate crown molding create a warm and inviting atmosphere. The state-of-the-art kitchen is a chef’s dream, boasting top-of-the-line appliances, custom cabinetry, and stunning marble countertops. Light-filled living spaces with oversized windows are made for entertaining, while the serene master suite offers a spa-like en-suite bathroom and generous closet space. Three additional bedrooms provide endless possibilities for guest rooms, home offices, or creative spaces. Step outside to the landscaped backyard- a private oasis perfect for outdoor dining, gatherings, or simply enjoying the Charleston breeze. Nestled in one of the city’s most desirable neighborhoods, this home offers unbeatable access to top-tier dining, boutique shopping, and cultural hotspots. Stroll along cobblestone streets, explore nearby parks, and savor waterfront views- this is Charleston living at its finest.
Agricultural/ Farmland: This incredible 295± acre irrigated farm and feed yard is an opportunity you won’t want to miss! Spanning two parcels, it offers everything you need for a thriving cattle and hay operation. The property includes a charming four-bedroom, two-bath home with a wrap-around porch, mature landscaping, and a finished basement- perfect for country living. The farm is fully equipped with an 800-head feedlot, a pipe roping arena, tack shed, irrigated grass trap, grain bins, a brand-new 120’ x 65’ hay shed (built in 2023), calving barn, small platform scale, and a 2,040± sq. ft. shop. The feedlot features six pipe pens, an automatic water system, hydraulic chute, cattle scales, and a semi-loadout with easy access from paved Road 24. The farmland itself covers 230± acres, with 200± irrigated under pivot and a 15± acre-foot collection pond. With 109 Catlin Canal and Larkspur Ditch water shares delivered by gravity and pump systems, this operation is well-watered and ready to produce. For 28 years, it has consistently yielded high-quality alfalfa and grass hay, averaging 5 tons per acre over three grass hay cuttings and four alfalfa cuttings annually. Conveniently located on paved roads in the Swink School District, this property combines excellent infrastructure, outstanding hay production, and a welcoming home. Don’t wait- opportunities like this don’t come around often. Contact me today to learn more and schedule your showing!
List for Lease or Sale – Completely Free!
Did you know it’s completely free to list your property for lease or sale on LandApp’s marketplace? Whether you’re looking to connect with buyers or renters, LandApp makes it simple and cost-effective to showcase your land to a wide audience. No hidden fees, no surprises- just a straightforward platform designed to help you reach the right people. Don't wait to take advantage of this incredible opportunity! Create your listing today and see how LandApp can help you achieve your property goals.
